Technology in the travel industry is advancing not just with CRS (online booking) and portals. The future of the travel agency segment goes from virtual-reality to drone photography, new technologies that are coming to change the way people plan and execute their travels with the main focus on Convenient, effervescent, Automated and Personalized travel been where the future of technology in the travel industry is heading towards. The upcoming technologies in the travel industry: Drones: Since the camera technology become accessible for everybody and many travelers love to take pictures of their experiences and share with the world using their social media. In the next few years drones will be taken a big part of the traditional camera photos, the last few years more and more affordable drones entered the market, making more accessible for people to buy a drone to take the most incredible photos that goes beyond the regula angles and capturing an environment or event from a bird’s eye view. The easy access to the drones not just allows people to take sublime picture but also help many other to set travel goals based on the images shared on social medias, also creating a new segment of photography community and travelers that goes to specific destinations only to take awesome aerial shot This creates a bandwagon effect and makes all the viewers crave for it. Of course, social media has an important role to play in this process too. Virtual Reality : The future of technology is always excited and make people speculate all sort of different things with virtual reality been one of the most expected technology to take place in the travel industry. Virtual reality tech may be in the early stage but that hasn't stopped the travel industry sector of taking a hold of this opportunity and considering its benefits. One of the most valuable and most important role for travel agencies and the tourism market is all about selling an experience to their customers that could be a special feeling, a landscape the history of a particular place or destination, anything that creates a positives memories and meet with the travelers expectations. Nowadays traditionally this has been accomplished with the use of images, storytelling and user accounts, among other approaches. This is where Virtual Reality places an important role in increase and change the way that travel agencies can sale those new experiences to their customers. VR has a big potential in travel and tourism industry with VR you can take anyone on a guided tour of your city, island or country from anywhere in the world and using 360-degree video and photos virtual tours can also help travelers make better travel decisions and reduce the number of disaffection when people can know exactly what to expect from the place that they are going, the VR advantages is not just for the travel agency that allows their customer have the feeling of being somewhere else but also to everybody that are traveling Virtual travel is no different than navigating around the world via Google Earth and Google Maps, but VR offers a more immersive experience. Robotics and artificial intelligence : Robotics and artificial intelligence (AI) for many years were seen as wildly futuristic, but also has been growing in fast pace with the technology advancement. Customer dealing with robots/machines in airport terminals and other places are not a new trend today. In 2013 Geneva Airport launched its first trial of a customer service robot and not long after there was another robot introduced at Schiphol Airport, Amsterdam which guided groups of passengers directly to their departure gate, The robots are designed to recognise emotions, consider group behaviour and proactively respond to unexpected situations with the potential of been the new-generation customer service and passenger experience tool. The most important beneficial of Robotics and artificial intelligence in the airport and customer service is that the process can be improved by fitting in robotics to this process. This will also make the customers have a great experience. The important role of Artificial Intelligence has is to to improve operations and the passenger experience. Augmented Reality : Augmented reality (AR) allows the seamless overlay of computer graphics been seeing onto the real world adding more information and enhance the perception of reality, in the tourism and travel agency segment it has a big potential to take travelers experiences to the next level using digital content such as 3D animations, video, audio, images, charts, signals & indicators more Augmented Reality Tourism Apps can provide relevant content and informations to handheld devices. Travel industry trends are always changing as technology drives new opportunities, Augmented reality can create new business ideas and rise new revenue streams for Travel Technology companies.The global travel industry and the way that consumers experience it, is rapidly dramatically changing and that also requires significant changes in the way that travel is sold and how the traveller is served by the travel agency online or physically. References:
Godfrey K. (2017) “Future of travel - Airline trials robots that will replace check-in desks” [Online] Available at: https://www.express.co.uk/travel/articles/844614/future-of-travel-air-new-zealand-robots[Accessed 20 April 2018] Ostdick, N. (2017) “Has the Future of Travel Agents Already Arrived?” [Online] Available at: http://www.dcsplus.net/blog/has-the-future-of-travel-agents-already-arrived [Accessed 20 April 2018] Travelmatix (2018) “The Future Technology Trends of the Travel Industry!” [Online] Available at: http://www.travelomatix.com/future-travel-technology-trends.html [Accessed 20 April 2018] Travel technology & solutions (2015) “How Technology Is Changing the Role of Travel Agents” [Online] Available at: http://www.tts.com/blog/how-technology-is-changing-the-role-of-travel-agents/ [Accessed 20 April 2018] A.T. kearney, Amadeus (2017) “What if? Imagining the future of the travel industry” [Online] Available at: http://www.amadeus.com/documents/reports/what-if-imagining-the-future-of-the-travel-industry.pdf [Accessed 20 April 2018]
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By: Mario CassioContent Creator at The Travel Hive Blog. ArchivesCategories |